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Let me tell you something—there's nothing quite like the magic of candles. They set the mood, transform spaces, and can even transport you to another world. Whether it’s the fresh, crisp scent of cotton, the comforting aroma of a freshly baked pie, or the earthy smell of fallen leaves, candles bring life to any room. But have you ever thought about lighting a candle that smells...well, intimate? Yeah, you read that right. We're diving deep into the world of Gwyneth Paltrow's infamous "This Smells Like My Vagina" candle.
Why Gwyneth Paltrow Decided to Light Things Up
Now, before you think this is just another celebrity gimmick, hear me out. Gwyneth Paltrow, known for her brand goop, has always been one to push boundaries—especially when it comes to topics that society often shies away from. In 2020, she introduced a candle that sparked conversations and, let’s be honest, a lot of laughter. Called "This Smells Like My Vagina," the candle quickly became a sensation. Fans loved it, and it sold out faster than you can say, well, "vagina." But don’t worry, folks—it’s back in stock, at least for now!
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Get the Heretic This Smells Like My Vagina Candle for $75 at goop!
The Origins of the Candle
Here’s the story behind this unique creation. Paltrow and perfumer Douglas Little, co-founder of Heretic, were in the middle of a fragrance sampling session when they stumbled upon a scent that caught Paltrow off guard. She blurted out, "Uhhh…this smells like a vagina." They had a good laugh, but as they say, the rest is history. What started as a joke turned into a bold statement about breaking taboos and celebrating the body in all its forms.
What Does It Really Mean?
Now, you might be wondering if this candle was crafted to smell specifically like Paltrow's own essence. Not quite. During an interview with The Cut, Little clarified, "It’s called ‘This Smells Like My Vagina’ meaning the person that’s holding it." In other words, the scent is open to interpretation. It’s not about replicating a particular aroma but rather evoking feelings of sensuality, confidence, and fun. "The idea was to do something that was voluptuous and sensual and also provocative and fun," Little explained. Mission accomplished, if you ask me.

Get the Heretic This Smells Like My Vagina Candle for $75 at goop!
A Celebration of Body Positivity
Paltrow’s approach to this candle isn’t just about creating a buzzworthy product. It’s about sending a powerful message. On Late Night with Seth Meyers, she talked about how many of us have grown up feeling shame about our bodies. With this candle, she’s flipping that script. "It’s a little bit punk rock," she said, celebrating the body and encouraging others to do the same. It’s a reminder that there’s nothing to be ashamed of when it comes to embracing who we are.
What Makes the Scent So Special?
While the name might raise eyebrows, the actual fragrance is a sophisticated blend of notes that create a truly unique experience. The candle features geranium, citrusy bergamot, cedar absolutes, Damask rose, and ambrette seed. Together, these elements produce a scent that’s all about fantasy, seduction, and warmth. It’s playful, beautiful, and undeniably sexy. Paltrow and Little’s collaboration is a testament to the magic that happens when creativity meets passion.
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So, what’s next for this dynamic duo? Paltrow describes their process as a deep dive into the world of fragrance. "We sit on the floor and geek out on fragrance," she said. "It’s an amazing process—he’s just so talented." If their past work is any indication, the future is bright for whatever they dream up next. In the meantime, grab this candle while you can. Trust me, you don’t want to miss out!
Get the Heretic This Smells Like My Vagina Candle for $75 at goop!


