Hoda Kotb Sparks Kevin Costner Romance Rumors at the Super Bowl
Let me tell you a little story about Hoda Kotb. She's the beloved TV personality who made waves on Instagram after posting a photo with none other than Kevin Costner at the 2025 Super Bowl. Now, here's the kicker: she didn't even expect the whirlwind of rumors that followed. "It gave her a real laugh," an insider exclusively told Closer. "She got a real kick out of the rumors that she was possibly dating him."
Now, picture this: Hoda, a woman who has always been open about her admiration for Hollywood icons, finding herself at the center of a playful romance rumor. "It made her smile because he’s always been one of her top Hollywood crushes," the source added. "In a perfect world, yes, she and Kevin fall madly in love and live happily ever after. But let’s be honest, it’s become this running gag, especially from her former colleagues at Today." Can you imagine the fun they must be having with this?
Hoda Kotb's Super Bowl Surprise and the Buzz Around Kevin Costner
Hoda, turning 60 this year, had the chance to interview Kevin, now 70, on Today back in June 2024. The chemistry between them was undeniable, and the viewers were buzzing about it. But Hoda didn’t even know about the fan’s ship until she appeared on Watch What Happens Live With Andy Cohen with Savannah Guthrie in July 2024.
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Here’s how it went down. During the show, a fan virtually asked Hoda, “How do you feel about viewers ‘shipping’ you and Kevin Costner after he appeared on Today last month? And have the two of you connected since?”
Hoda’s reaction was priceless. “Wait, what?” she responded. Andy Cohen quickly clarified, “The viewers want the two of you together.” Hoda was genuinely surprised. “I have never heard that, not one time,” she said.
Savannah, always the comedian, chimed in, “Well, you heard it now, you up to it?” Hoda, playing along, said, “Well, if the viewers want it.” Savannah encouraged her to “give the people what they want.” It was pure gold.
After the show aired, Kevin addressed all the chatter. “I’m not on a national dating service. I appreciate the goodwill,” he said during an October 2024 interview with Entertainment Tonight. “She’s been great to me. When I go back there … people treat me well. They treat me good. And she’s got a spark and we’ve never had coffee together.”
What's Next for Hoda Kotb?
Hoda left Today on January 10, but she’s not slowing down. She's busy planning her next projects and venturing into the wellness space. Spending more time with her friends and family is also high on her list. Fans were thrilled to see her at the Super Bowl on Sunday, February 9, where she attended with some of her pals.
In a recent Super Bowl photo with Kevin, Hoda put her arm around the Oscar winner while they both smiled. Savannah commented “New couple alert” underneath the post and tagged Today cohost Jenna Bush Hager. Savannah’s comment was all in good fun, as the source maintains that Hoda is “not really dating anyone” at the moment. However, she’s open to finding love again in this new phase of her life post-Today.
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“Her daughters, Haley and Hope, are her priority,” the source explains. “She and Kevin like each other and have openly flirted during interviews, but that’s all there is.”
The Past and What's Next for Kevin Costner
Hoda was with ex Joel Schiffman from 2013 to 2022. The former couple got engaged in 2019 and postponed their wedding multiple times due to the COVID-19 pandemic. The mom of two announced her breakup from the financier on Today, saying that they were “better as friends and parents.”
Kevin, for his part, finalized his divorce from Christine Baumgartner in February 2024, two decades after they tied the knot. While they are not currently dating each other, the source says Hoda and Kevin are “both happy and having fun living their best lives” after their respective breakups from their previous partners.
