Sponsored content written in partnership with GrapeStars
You probably remember the drama between Sarah Jessica Parker and Chris Noth in "Sex and the City." Their on-screen chemistry as Carrie Bradshaw and Mr. Big had everyone buzzing at the water cooler. Fans were torn between Team Carrie and Team Big, passionately debating every episode. Now, these iconic actors are sparking a new kind of rivalry—this time, it's in the world of celebrity-endorsed spirits. So buckle up because the battle is on!
While their on-screen drama was unforgettable, Parker and Noth have taken their rivalry off-screen with their respective ventures into the spirits world. Both have launched their own premium brands, and it's turning into a friendly competition. Let's dive into what each star has to offer!
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Sarah Jessica Parker: Invivo Wines
Sarah Jessica Parker isn't just a household name in Hollywood; she's also a powerhouse in the business world. With four Golden Globes, three Screen Actors Guild Awards, and two Emmy Awards under her belt, she's proven her versatility. She's also a successful producer and fashion entrepreneur, with her beloved "SJP by Sarah Jessica Parker" line of footwear, apparel, and accessories. It's no wonder she's found success in another area her iconic Carrie Bradshaw character adored—wine.
Sarah Jessica Parker teamed up with the renowned New Zealand winemakers at Invivo to craft a luxurious lineup of Sauvignon Blanc and Rosé. These wines have quickly earned acclaim, scoring 90 points from the prestigious Wine Spectator and a Double Gold, Best in Class honor at the 2021 New York World Wine & Spirits Competition. This isn't just a partnership in name only—SJP plays an active role in the blending process, which is the final stage of winemaking. Here, winemakers combine different wines from various estates to create one perfect blend that highlights the best qualities of each. Sarah Jessica Parker even serves on the board of Invivo USA, and the ‘X’ on the Invivo wine label represents her signature Instagram sign-off, “X, SJ.”
“Lots of love has gone into making our wines, from vineyard through to blending, and we are thrilled and honored to be recognized.” – Sarah Jessica Parker
The latest Invivo X, SJP Sauvignon Blanc is a standout, much like Parker herself. Available in stores nationwide starting this fall, it's the perfect addition to your Thanksgiving and holiday gatherings. Its versatility makes it a great pairing with a variety of seasonal dishes. You can find Invivo X on GrapeStars.com.
Chris Noth: Ambhar Tequila
Chris Noth's Mr. Big character was bold, brash, and had a certain allure that made him unforgettable. This charm is exactly what drew him to invest in the tequila brand Ambhar. Known for his iconic roles as NYPD Detective Mike Logan on "Law & Order" and Peter Florrick on "The Good Wife," Noth has stepped up as the face of Ambhar. Success in the competitive celebrity tequila market won't come easily, but Noth is ready to roll up his sleeves and get to work. “We just need to get the word out,” Noth says. “So my job really is to help promote it, to help give it a face, so to speak.”
“I decided to get involved with Ambhar Tequila for one simple reason, it’s the best tequila I’ve ever tasted. And I’m thrilled that now people can find Ambhar Tequila on Grapestars.com – especially my favorite Ambhar expression, Ambhar Añejo, which I always enjoy with one cube of ice and a nice cigar!” says actor Chris Noth, the majority stakeholder in Ambhar Tequila.”
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Ambhar's ultra-premium tequila lineup is crafted using the finest 100% Weber Blue Agave from Jalisco, Mexico. These tequilas are designed to be savored, much like the complex characters Noth brings to life on screen. Available in Añejo, Mezcal, and Reposado blends, Ambhar is presented in an elegant decanter-style bottle adorned with the brand's signature dragonfly emblem, symbolizing joy, life, and luck. The bottle's design evokes the classic brandy canteens of the Old West, encouraging you to slow down and savor the experience. You can find Ambhar's lineup on GrapeStars.com.
