Dallas alum Priscilla Presley has lived a remarkable life, building an empire that reflects her incredible journey. Born in Brooklyn on May 24, 1945, this television star and businesswoman is best known for her marriage to the legendary Elvis Presley. But beyond the glitz and glamour of her personal life, Priscilla has carved out her own successful career. Let’s dive into the details of her net worth and how she’s made her fortune over the years.
Priscilla Presley's Impressive Net Worth
Priscilla Presley, the former chairwoman of Elvis Presley Enterprises, boasts an estimated net worth of $50 million, according to Celebrity Net Worth. Her connection to Elvis, whom she married in 1967 and divorced from in 1973, certainly played a role in her financial success. Together, they welcomed their only child, Lisa Marie Presley, on February 1, 1968. Tragically, Lisa Marie passed away on January 12, 2023, at the age of 54 after suffering cardiac arrest. Despite this heartbreaking loss, Priscilla has continued to honor her family's legacy in meaningful ways.

Years later, in 1987, Priscilla welcomed her son, Navarone Garibaldi, with her then-partner, Marco Garibaldi. Both Navarone and Lisa Marie pursued successful careers in music, continuing the family’s artistic legacy. At the time of her passing, Lisa Marie had amassed an impressive net worth of approximately $16 million. Clearly, the Presley name carries significant value, and Priscilla has been instrumental in maintaining and growing that legacy.
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How Priscilla Presley Built Her Fortune
In the year following her divorce from Elvis, Priscilla took a bold step into entrepreneurship by opening a boutique clothing store in Los Angeles called Bis & Beau. While the store closed its doors in 1976, just a year before Elvis’s untimely death, it marked the beginning of her journey as a businesswoman. After Elvis’s passing, Priscilla stepped into the role of executor for their daughter, Lisa Marie, ensuring the upkeep of Graceland, Elvis’s iconic mansion. What could have been a daunting task became an opportunity for Priscilla to transform Graceland into one of the most popular tourist attractions in the United States.
Priscilla founded Elvis Presley Enterprises in 1979 and served as its chairwoman and president for many years. Her leadership helped preserve and promote Elvis’s legacy, contributing significantly to her financial success. But that’s not the only way she’s made her mark in the entertainment industry.
Priscilla’s impressive net worth is also due to her successful acting career. Fans remember her as Jenna Wade from the iconic TV series Dallas, where she starred for 133 episodes across several seasons. Her memorable role as Jane Spencer in the hilarious The Naked Gun trilogy further cemented her status as a beloved actress. Although her last acting credit was in 2019, Priscilla remains open to future projects but is selective about the roles she takes on.
“She always dreams of landing a fun small role on a great show, like Big Little Lies, which she loves,” a source close to her exclusively told Closer Weekly in June 2019. “But she’s not in a rush to return to the spotlight. She’s been approached to do some reality shows, but she turns them all down.”
Priscilla seems more interested in working behind the scenes these days. In August 2019, she announced that she would co-create and co-produce an adult animated series for Netflix called Agent King. The series imagines Elvis as a musician by day and a spy by night. While the first season was set for release in 2022, Priscilla’s involvement in the project allowed her to reflect on Elvis’s enduring legacy during an August 2021 interview with The Commercial Appeal.
“Elvis has brought so many people together,” she said. “He was so caring, so considerate, and sensitive. It’s like the fans are like him—they’re gracious, loyal, and keep coming back. It really is like one big family.”
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Priscilla has been a vocal supporter of Baz Luhrmann’s biographical musical, Elvis, which premiered in June 2022. She worked closely with the Australian filmmaker, ensuring the film authentically captured Elvis’s story. In a September 2019 interview with Us Weekly, Priscilla shared her excitement about the project. “I have been involved with Baz,” she said. “He has come to my home and kept me updated through emails. We’re even planning another lunch at my house. He’s keeping me in the loop, and it’s been wonderful. He’s a genius.”
After attending several premieres and watching the film multiple times before its release, Priscilla expressed her admiration for the final product during a June 2022 interview with Good Morning America. “I’m sitting there watching this movie and thinking, ‘God, I wish he could see this,’” she said. “It was perfection.”
From her early days in Hollywood to her current ventures, Priscilla Presley continues to inspire with her resilience, creativity, and dedication to preserving her family’s legacy.


