Hey there, design enthusiasts and fans of the Gaines family! If you’ve been following HGTV’s dynamic duo, Chip and Joanna Gaines, you know they’ve built their empire on transforming old houses into dream homes. But now, they’re stepping up their game with something bigger, bolder, and more ambitious: a hotel. That’s right, folks! The Fixer Upper stars are swapping hammers for hospitality as they take on their next big project. This isn’t just any hotel—it’s a labor of love that reflects everything the Gaineses stand for: charm, character, and community.
Back in October 2019, Chip and Joanna made the exciting announcement that they were teaming up with boutique real estate experts Adventurous Journeys Capital Partners to breathe new life into a historic building. The couple shared their vision for the property, which goes beyond mere renovation. Joanna expressed how deeply personal this project is to them, saying, “Chip and I started out as small business owners who were drawn to challenging projects—and we’re still those people—especially when it involves acting on things that we believe in and care deeply for.”
She continued, explaining their heartfelt goal for the hotel: “Our dream is that it would serve as an extension of the way we feel about our own home and all it represents to us. Every guest who comes to stay should experience that same sense of belonging and community.” It’s clear that this isn’t just another business venture for the Gaineses; it’s a passion project rooted in their values and vision for Waco, Texas.
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So, let’s dive in and explore everything we know so far about Chip and Joanna’s hotel masterpiece.
Where Did They Choose to Build This Dream Destination?
It’s no surprise that the Gaineses chose Waco, Texas, as the home base for their latest creation. After all, this city has been the backdrop for their entire journey, from Fixer Upper fame to their flourishing Magnolia empire. As Joanna revealed in an announcement video posted on YouTube, the hotel will sit proudly in downtown Waco, mere steps away from the iconic Silos. For anyone familiar with Magnolia territory, this location is prime real estate, both literally and figuratively.
When the couple first toured the nearly century-old building, they were blown away by its sheer size and stunning architecture. Spanning a whopping 53,000 square feet, the structure boasts intricate details that have stood the test of time. “We were amazed by the unique architecture and how much of it was still intact,” Joanna recalled. “Instantly, we knew we wanted to be a part of making this place sing again.”
And what better way to honor the building’s rich history than by naming it Hotel 1928? This nod to the year the building was constructed pays homage to its storied past while setting the stage for a bright future. Joanna shared her excitement about restoring the hotel to its former glory, emphasizing the beauty of the building’s original details. “There’s so many details about this building that are just gorgeous,” she said. “We cannot wait to bring it back to life.”
When Can We Expect to Check In?
Now, here’s the million-dollar question: when will this dream become a reality? Initially, the Gaineses announced that the hotel would open its doors to guests in 2021. However, like so many plans during these uncertain times, the coronavirus pandemic threw a wrench into their timeline. Despite the delays, progress has been steady, and according to Magnolia’s official Instagram account, the hotel is set to debut in the fall of 2023. That’s right, folks—mark your calendars!
Back in February 2020, Joanna gave fans a sneak peek behind the scenes, sharing a post on Instagram where she revealed she had just walked through the hotel one last time to finalize plans before demolition day. Her enthusiasm was palpable, and it’s clear that every step of this journey is being approached with care and intentionality.
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Will We See the Hotel Renovation on ‘Fixer Upper’?
Here’s some news that’s sure to excite fans of the beloved series: Chip and Joanna’s hotel renovation will indeed be featured on Fixer Upper! On April 12, the couple and their network announced that the upcoming season of the show will showcase the transformation of Hotel 1928. This marks one of the Gaineses’ most ambitious projects yet, and viewers will get to witness the challenges and triumphs firsthand.
A teaser clip shared alongside the announcement teased the excitement ahead. In the video, Chip admitted, “I think Jo and I are out of our element to some extent. But I think we’re up for the challenge.” If there’s one thing we know about Chip and Joanna, it’s that they never shy away from a challenge. Their ability to turn the ordinary into the extraordinary is what made Fixer Upper a phenomenon, and this new season promises to be just as captivating.
