Alright folks, you won’t believe what went down on Today With Hoda & Jenna! Jenna Bush Hager pulled a move so unexpected that even her seasoned cohost, Hoda Kotb, was left wide-eyed and speechless. On the August 16 episode of the show, Jenna decided to take a soft pretzel and, well, let’s just say she didn’t eat it. Spoiler alert: it got weird, and we’re here to break it all down for you.
Let’s rewind a bit. The segment started with Hoda, the ever-graceful 60-year-old, and Jenna, the vibrant 42-year-old, chatting about a brand-new perfume that’s making waves. But here’s the kicker—it’s not your run-of-the-mill fragrance. This one’s from Auntie Anne’s, the beloved soft pretzel chain. That’s right, folks, you can now smell like your favorite mall snack. Jenna and Hoda tested it out live, with Hoda commenting that it smelled "kind of nice." There on the table in front of them sat a tray of fresh, warm pretzels alongside the perfume bottles, just begging to be noticed.
A Pretzel-Scented Revolution
The perfume, aptly named Knead, promises to capture "the irresistible, instantly recognizable scent of freshly baked Auntie Anne’s pretzels, bottled just for you." The description goes on to say it carries "warm, buttery notes and a hint of sweetness." Jenna chimed in, calling the fragrance "alluring," while Hoda likened it to "buttery bread." Now, here’s where things get interesting. Jenna quipped, "Is this what Paris smelled like?" referencing Hoda’s recent trip covering the 2024 summer Olympics in Paris. Hoda, ever the good sport, agreed, saying it "kind of does" smell like the City of Love. She also informed the audience that the perfume retails for $25 for the smaller size and $45 for the bigger one. Not bad for a scent that’ll make you feel like you’re walking through a food court.
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Jenna Goes Full-On Pretzel Enthusiast
As Hoda continued talking, Jenna made a cheeky remark, "Or you can just go to your local food court, buy the pretzel and...," trailing off with a mischievous grin. Hoda quickly shot back, "Don’t do it!" But Jenna, being Jenna, didn’t stop there. In a move that left everyone speechless, she grabbed one of the soft pretzels from the tray in front of her and started rubbing it on her arm. Yes, you read that right—rubbing a pretzel on her arm. And just to make things even wilder, she did a little dance while doing it, causing the entire studio to erupt in laughter. Hoda, visibly shocked, asked, "Who is this girl?" with a look of pure disbelief on her face.
Jenna, holding the pretzel in her hand and laughing uncontrollably, said, "The best part is you knew it was coming!" Hoda, ever the quick-witted cohost, shot back, "I knew it!" The interaction was pure gold, a testament to the chemistry and camaraderie between the two hosts. It’s moments like these that make Today With Hoda & Jenna so beloved by its audience.
From Pretzels to Lip Stains
After that unforgettable moment, Hoda had to regain her composure to move the segment along. They transitioned to talk about another beauty product—a new lip stain launched by Chipotle. Hoda introduced it to the audience, saying, "It’s a smudge-proof lip stain that fans can enjoy. It’s called Chipotle On The Go. So you put it on and it turns green and then you peel and you reveal the real color." Donna Farizan, a Today contributor, bravely tested it out on her lips, but things took a turn when she struggled to wipe the green product off.
Hoda, always quick on her feet, commented, "I think you left it on too long," to which Donna responded, "You are supposed to leave it on 30 to 60 seconds and I left it on for approximately 10 minutes!" Hoda then joked, "So, they also say you can eat a burrito and it won’t come off, right?" Jenna, ever the jokester, asked Donna, "Do you want to try and eat a pretzel?" Donna, clearly not amused, shot back, "Not the one you rubbed on you!"
In the end, Donna took a bite of one of the pretzels on the tray to test the lip product’s smudge-proof claim. Spoiler alert: it worked! The lip stain stayed put, proving that sometimes even the wildest moments can lead to the best results.
