The Today show is no stranger to change, but the latest shuffle has everyone watching closely. Craig Melvin, the talented broadcaster who’s been a familiar face on the morning show, is now stepping into Hoda Kotb’s chair. The network spared no expense, reportedly shelling out a staggering $7 million salary to lock him in place—a major leap from his previous earnings. So, what’s the buzz around this move? A source exclusively dishing to Closer fills us in.
Big Payday, Bigger Expectations
“No one’s questioning whether he’s worth it,” the source shares. “Craig is undeniably talented, and he’s put in the hard work to get here. The entire Today team is fully on board with his promotion, but let’s not sugarcoat it—this is a high-pressure situation. Hoda Kotb left an indelible mark on the show, and stepping into her role isn’t just about filling a seat. It’s about maintaining the magic that made her presence so unforgettable.”
Craig’s Journey to the Top
Craig Melvin’s career trajectory is nothing short of impressive. Starting as a local anchor and reporter for WIS-TV in his hometown of South Carolina, he worked his way up, eventually landing a gig in Washington D.C. His big break came in 2011 when he signed on with NBC as the weekend anchor for MSNBC Live. From there, he steadily climbed the ranks, proving his mettle as a fill-in host for Today before earning his stripes as a full-time cohost. This journey wasn’t just about talent—it was about persistence, dedication, and a relentless drive to succeed.
Read also:Savannah Guthrie And Hoda Kotb Reunite On Vacation A Heartwarming Encounter
A Warm Welcome From Savannah Guthrie
Savannah Guthrie, Craig’s fellow cohost, couldn’t be more thrilled with the decision. “When the staff found out this morning, there was spontaneous applause,” Savannah, 52, revealed. “This ranks among the most popular decisions NBC has ever made. Craig’s promotion wasn’t just a business move—it was a celebration of his hard work and the natural chemistry he brings to the table.”
But Ratings Are the Ultimate Judge
While the cast and crew are rallying behind Craig, the reality is that the final verdict lies with the viewers. “Hoda was a legend,” the source acknowledges. “She had a connection with the audience that was truly special. Craig has all the support he needs, but at the end of the day, the ratings will tell the story. The network’s bosses will be watching closely, and if the numbers dip, the spotlight will inevitably turn to Craig.”
“The pressure is real,” the source adds. “With Hoda’s emotional farewell lighting up the Rockefeller Tree on December 4, any fluctuations in viewership will be directly linked to the host change. If the audience tunes out, Craig will undoubtedly feel the heat. This is a pivotal moment, and the weight of it isn’t lost on him.”
“Savannah played a pivotal role in championing Craig for this position,” the source reveals. “But as much as the network and his colleagues back him, the audience holds the ultimate power. If they tune in and engage, Craig will thrive. If they turn away, his job could be on the line. It’s a high-stakes game, and for now, he’s in the hot seat, with all eyes on him.”
With all this in mind, one thing’s for sure: Craig Melvin is ready to give it his all. The next chapter of Today is unfolding, and whether it’s a success or a struggle, Craig’s journey promises to be nothing short of compelling.
