Sponsored content in conjunction with GrapeStars.
The New Wave of Celebrity Alcohol Brands
Ever wondered how celebrities transition from the spotlight to the world of wine and spirits? Enter GrapeStars, a Miami-based company founded over three years ago by a group of friends who saw an opportunity to revolutionize the industry. These trailblazers recognized the potential for celebrities to leverage their massive followings into profitable ventures, and they’ve been paving the way ever since.
Today, GrapeStars partners with over 200 celebrities, boasting a combined social media following of more than 1.2 billion. This isn’t just a marketing machine; it’s a cultural phenomenon. Imagine your favorite star, someone you’ve admired for years, now offering you a bottle of wine or a sip of tequila crafted with their personal touch. That’s the magic GrapeStars brings to life.
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Through years of hard work and strategic planning, GrapeStars has transformed the landscape of celebrity branding in the alcohol industry. It’s not just about selling drinks; it’s about creating an experience, a connection between the celebrity and their fans.
“GrapeStars has been so supportive of SunGoddess since we launched in 2020, and they fully support my dream to attract more women and BIPOC leaders to the wine business. With GrapeStars, Sun Goddess can break cultural barriers in wine and bring me closer to my amazing fans across the country.” – Grammy Award-winning, Oscar-nominated singer, actress, and producer, Mary J. Blige.
Creating Your Own Celebrity Alcohol Brand
GrapeStars isn’t just about distribution; it’s also a one-stop-shop for celebrities who want to create their own alcohol brands. With access to over 160 of the world’s top producers, GrapeStars can help develop any type of alcohol a celeb might dream up, from wines and champagnes to vodkas, tequilas, mezcals, gins, bourbons, cognacs, and more.
GrapeStars offers instant online distribution in over 40 states, along with a fully compliant platform that converts massive social media followings into sales. According to Stephan Fortier, Chairman & CEO of GrapeStars International, “There is no better way for celebrities to launch their brands. We’re planning to expand our product base by adding diverse celebrity products, essentially becoming the Amazon of celebrity products.”
Celebrity Branding in a Changing Industry
In an era where top actors earn significantly less than they did a decade ago and musicians face challenges due to free online music distribution, celebrities are seeking innovative ways to monetize their personal brands. The wine and spirits industry has emerged as the go-to choice for many A-listers, and GrapeStars is there to guide them through the complexities of this lucrative landscape.
Expanding Into New Frontiers
GrapeStars isn’t stopping at alcohol. The company is diving into the world of NFTs, planning to offer unique asset-backed NFTs from their roster of over 200 celebrities starting in early 2022. Robert P. Pelletier, President of GrapeStars International, believes they’re in a prime position to create truly original and engaging NFTs for their fans.
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“We want to bring amazing, fresh celebrity-driven content to different platforms to cater to a wide range of demographics.” – Jean Jean Pelletier, CEO of GrapeStars Entertainment.
Whether you're a fan of celebrity wines, spirits, or the latest in digital collectibles, GrapeStars is the place to explore. Don’t miss out on the chance to try some of the finest celebrity-curated drinks. Visit Grapestars.com or download the GrapeStars app on the App Store or Google Play to start your journey.
