Meet Erin Napier and Ben Napier, the beloved HGTV duo who have captured the hearts of home improvement enthusiasts everywhere. This charming couple from Laurel, Mississippi, skyrocketed to fame with their hit show Home Town. Their incredible talent for design and renovation has not only made them household names but also earned them an impressive net worth. Let's dive into their inspiring journey and how they've built such a remarkable career together.
How Did This Talented Couple Amass Their $5 Million Net Worth?
Erin and Ben Napier have worked hard to build their empire, and it shows. According to Exact Net Worth, the couple's combined net worth is estimated at $5 million. Their story began in college, where Erin served as the design editor of the yearbook. It was during a project about Ben that the two connected and realized they were a perfect match. They tied the knot on November 22, 2008, and the rest, as they say, is history.
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Back in 2014, Erin and Ben's stunning 1925 craftsman cottage caught the eye of Southern Weddings Magazine. The feature brought widespread attention to their unique design aesthetic. It wasn't long before Erin's Instagram following began to grow exponentially after the publication of their story about the century-old house. That’s when fate stepped in. A producer from HGTV noticed Erin's online presence and decided to take a chance on the couple.
“She emailed us out of the blue and said, ‘This might sound crazy, but I’ve been following you on social media, and I’d love to put you guys on TV,’” Ben recounted to People in April 2020. “I was like, ‘Are you serious? Why us?’” At the time, the couple owned their own stationery company and couldn't believe their luck. Home Town premiered in 2017 and quickly became a fan favorite, thanks to Erin's keen eye for design and Ben's woodworking expertise.
Their success didn't stop there. Home Town Takeover, a spinoff, showcased their incredible renovation projects in Wetumpka, Alabama. Another spinoff, Home Town: Ben’s Workshop, launched exclusively on Discovery+. “I’ve always loved the bigger projects we tackle on Home Town because Erin and I truly make a difference in the lives of homeowners and entire neighborhoods,” Ben told Deadline in August 2021. “Now, with Home Town: Ben’s Workshop, I get to share my passion for woodworking with fans who want to see the craftsmanship behind it all. It’s a dream come true.”
What Else Keeps the Napier Family Busy Outside of TV?
While Home Town remains their flagship show, Erin and Ben have diversified their business ventures. They co-own Laurel Mercantile Co., a shop in their hometown of Laurel, Mississippi, with several other families. This charming store offers a range of products, including Ben’s handmade woodworking projects, books, and candles—all proudly made in the USA. They've even managed to open two retail locations, fulfilling what they describe as their “ultimate dream.”
In 2018, the couple released a memoir titled Make Something Good Today. Despite their fame, they remain grounded and grateful for everything they've achieved. “Always keep your family and the people who’ve been there for you from the start front and center, no matter how wild and crazy things get,” Ben advised E! in May 2017. “As long as you stay focused on the people who matter, everything will be okay. The things that were important before TV should stay important after TV—and that’s the best advice we’ve ever received.”
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The Home Town franchise continued to grow in April 2022 with the launch of Home Town Kickstart. In this spinoff, Erin and Ben mentored other HGTV stars, including Jasmine Roth and Nate Berkus, as they tackled home renovations across the U.S. Just two months after the series premiered, the couple celebrated another milestone: Erin's children's book, The Lantern House, made it onto the New York Times bestsellers list.
“Once you become a parent, you start looking at children’s literature in a whole new light,” Erin shared during a May 2022 appearance on Good Morning America. Her book, inspired by her daughters Helen and Mae, quickly climbed the ranks to reach the third spot in the NYT Picture Books category. It’s clear that Erin and Ben Napier continue to inspire and delight audiences with their creativity, passion, and heartfelt approach to life.
