Let’s just say, Hoda Kotb had a wardrobe moment on Today that was equal parts funny and relatable. The beloved NBC personality, with her trusty cohost Jenna Bush Hager by her side, turned what could’ve been a minor fashion disaster into pure gold. Here’s the inside scoop on how it all went down.
On Thursday, July 4, Hoda Kotb, the ever-charming 59-year-old, and Jenna Bush Hager, 42, hosted a special holiday episode of Today With Hoda and Jenna. Picture this: the two were decked out in patriotic red, white, and blue outfits, surrounded by American flags on their desk. It was a celebration of independence, but little did we know, Hoda was about to declare her own fashion independence.
Now, during the live broadcast, Hoda Kotb opened up about how she wasn’t exactly feeling confident in her outfit. The red dress she was wearing? Let’s just say it wasn’t her best look. She confessed to Jenna that her bra wasn’t cooperating. “The outfit doesn’t work. The bra’s too big, the straps are too small. I can’t do it,” she told Jenna. Hoda, being the realist she is, admitted, “You know when you wear a dress that you shouldn’t wear it?”
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And here’s where it gets good. Hoda continued her honest assessment, saying, “Have you ever gone to a party and thought, ‘It’s fine.’ And then you spend the whole party pulling and shoving and stuffing? It’s not good.” Jenna, who knows exactly what that feels like, chimed in, adding, “Or you have too much cleavage and you don’t love it to begin with.” To which Hoda hilariously replied, “I don’t want it. I don’t want it, it’s too much.”
Things took a turn when Hoda started wondering aloud if she was “falling out” of her dress. Jenna, ever the supportive cohost, asked, “Will you ever just free your boobs?” And Hoda, with her signature humor, shot back, “No! No! No!”

Jenna wasn’t about to let Hoda suffer in silence. She urged, “Free your boobs, Hoda. It’s time.” And then, with her signature sass, Jenna added, “At this point in your life when you’re turning almost 60, free your boobs. Let’s free them.” She even offered to help by taking Hoda’s bra off for her. But Hoda, sticking to her guns, declared, “No I don’t!” Jenna tried one last time, saying she’d “do it real quick and slide it through,” but Hoda was having none of it.
Wardrobe Wars: A Regular Occurrence on the Show
This wasn’t the first time Hoda and Jenna have had some candid conversations about their wardrobes. Just last week, Jenna shared a hilarious story about her son, Hal, who “humiliated” her after seeing her get dressed at home. During an episode on July 1, Jenna recounted, “Recently, while I’m getting dressed—if I do makeup, hair, outfit—which is what I like, Hal likes to come in there and say, ‘Look at your nickels.’ Now he’s talking about something else… it’s nipples. But he said, ‘Look at your big nickels.’ And then I feel a little humiliated in my own home.”
When Hoda asked if Jenna cared about walking around naked with her kids around, Jenna quickly clarified, “No I don’t. But not in a gross way.” Hoda teased, “I’m not saying it’s gross, why are you getting offended?” Jenna admitted, “I’m just saying. But also, I’m not walking around. I’m in the privacy of my own bathroom. And I don’t have much time because guess what I have to go do down there? Prepare his little food.”


