Content created in partnership with GrapeStars.
Listen up, because this is a story you’re going to want to hear. GrapeStars, the go-to platform for celebrity-endorsed wines and spirits, is now teaming up with some of the biggest names in fashion to bring you something truly unique. Picture this: your favorite designer handcrafting not just clothes but also a bottle of wine that’s just as luxurious as their runway creations. It’s happening, and it’s called the “haute couture” wine trend. Let me tell you, it’s as exciting as it sounds. After all, when you think about it, both fashion and wine are synonymous with elegance and refinement—especially in places like France and Italy.
“The visionaries behind luxury fashion have always been involved in the art of winemaking. They’ve been crafting fine wines and spirits for generations while simultaneously building their iconic couture empires,” explains GrapeStars Chairman and CEO Stephan Fortier.
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LVMH: Where Fashion and Wine Meet
Let’s talk about one of the biggest players in this game—LVMH. Before it became synonymous with luxury fashion brands like Louis Vuitton, Christian Dior, Givenchy, and Fendi, Moet & Hennessy was already a powerhouse in the world of champagne and cognac. In 1987, they merged with Louis Vuitton to form what we now know as LVMH. Today, they’ve expanded their portfolio to include an impressive range of fine wines and spirits that rival their high-end fashion offerings. It’s a match made in heaven, really—luxury fashion and exquisite wine hand in hand.
Take, for instance, the D&G Rosa 2020. This stunning pale pink wine boasts an elegant bouquet of jasmine and rose petals, with just a hint of fruity notes like currant and bergamot. Its fragrance is nothing short of delightful, and its minerality sets it apart. It’s a wine that truly captures the essence of finesse and persistence.
Chanel and Salvatore Ferragamo: Pioneers in Fashion and Wine
Now, let’s talk about Chanel. Did you know that this iconic brand has been cultivating Bordeaux wines for generations? They didn’t stop there. In Napa Valley, Chanel acquired St. Supéry from the Skalli family, adding another gem to their collection. And then there’s Salvatore Ferragamo, the legendary fashion designer who, in 1993, purchased II Boro. Ferragamo brought the same level of craftsmanship to his wines as he did to his shoes. The Forty-Six Diamonds Toscana 2009 is a testament to his dedication, celebrating Tuscany’s beloved Sangiovese grape. Roberto Cavalli, another fashion icon, has also been producing both vodka and wine for decades.
