Hey there, friends. Let’s dive into a touching moment that’s warming hearts everywhere. Emma Heming Willis recently stumbled upon a vibrant throwback video of her husband, Bruce Willis, passionately endorsing her and the company she founded long before his dementia diagnosis. It’s a reminder of the deep bond they share and the joy they’ve brought each other.
A Blast from the Past: Bruce's Loving Words
On March 2, Emma shared this cherished clip on her Instagram Stories, and it’s a treasure. In the video, Bruce, with his iconic, commanding voice, is seen reading from a computer screen. He announces, “Interview on USA Weekly. Emma Hemming Willis, founder and CEO of CocoBaba.” When Emma, now 44, playfully asks for his opinion, the legendary Die Hard star, 67, responds with heartfelt affection: “How about it? I’m crazy about it!” It’s a moment that captures Bruce’s love for his wife and her venture.
Emma's Coconut Venture: CocoBaba
In the original video that the former model shared, she tagged her line of coconut skincare products and affectionately labeled Bruce as her “#1 fan.” Emma launched CocoBaba back in 2016, and it seems this video was filmed around that time. Watching Bruce read an article about her company is a sweet testament to their partnership, both in life and business. It’s a reminder of the incredible journey they’ve been on since tying the knot in 2009, a journey that’s blessed them with two beautiful daughters, Mabel and Evelyn.
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A Family Standing Strong
Of course, life hasn’t been all sunshine for the Willis family. In April 2022, they announced that Bruce would step away from acting after being diagnosed with aphasia, a condition affecting his speech and memory. Then, on February 16, they shared the heartbreaking news that his condition had progressed to dementia. As Bruce’s family put it, “Unfortunately, challenges with communication are just one symptom of the disease Bruce faces. While this is painful, it is a relief to finally have a clear diagnosis.”
Though there’s no cure for Frontotemporal Dementia (FTD), the family emphasized Bruce’s generous spirit. They stated, “We know in our hearts that — if he could today — he would want to respond by bringing global attention and a connectedness with those who are also dealing with this debilitating disease and how it impacts so many individuals and their families.”
The impact of this diagnosis resonates deeply with everyone close to Bruce. A source confided to Closer, “Demi, Bruce’s wife [Emma Heming], and all of the kids are heartbroken. Demi has her moments when she breaks down.” Yet, amidst the heartache, there’s a glimmer of hope. The insider added, “It’s affecting everyone differently. A bright spot right now is [daughter] Rumer’s pregnancy. The birth of his first granddaughter will hopefully put a smile on Bruce’s face.”
